Lead Generation & Marketing Automation Specialist

The right leads in.
Every follow-up handled.

I find the decision-makers you should be talking to, organize them in your CRM, and build GoHighLevel and Systeme.io funnels and workflows that move each prospect from first click to booked call, so no lead gets forgotten.

GoHighLevel & Systeme.io
Remote · Marikina City, PH · PHT (GMT+8)
Mae Pablita C. Gimena, Lead Generation and Marketing Automation Specialist
1,600+prospects researched across B2B & outreach projects
99qualified decision-maker prospects delivered in one campaign
7stage lead-to-appointment workflow system built in GHL
2funnel platforms: GoHighLevel and Systeme.io
About me

Hi, I'm Mae. I help businesses find leads, keep them organized, and follow up with them.

I started as a virtual assistant and tried many areas of digital marketing. Lead generation and marketing automation are where I found my focus. For the past 2 years I've researched and built targeted prospect lists, managed leads inside CRMs, and built funnels and automated workflows in GoHighLevel and Systeme.io.

Most businesses don't lack leads. They lose them: contacts sit in messy spreadsheets, follow-ups get forgotten, and interested prospects go cold. My job is to fix that. I build the list, set up the system, and automate the follow-up so your leads become real opportunities.

Outside work, I like learning new tools and finding better ways to do things. I'm curious, organized, and reliable, and I care about doing work that makes a real difference for the businesses I support.

Why clients work with me

  • I cover the whole lead journeyI don't just hand over a list. I research it, organize it in your CRM, and build the automation that follows up.
  • I keep data cleanEvery prospect is checked for fit, and I include my research notes so your team knows why each one was chosen.
  • I understand operationsMy background in admin, bookkeeping, and customer communication means I build systems your team can actually run.
  • I test before I hand offI check every form, trigger, and workflow before delivery.
Services

Everything between “who should we talk to?” and “they booked a call.”

Hire me for one piece or the whole system. Every service is built to get more of your leads to a booked conversation.

01

B2B Lead Generation & Prospect Research

I find companies that match your ideal client profile and the decision-makers who can say yes. Every contact is researched, checked, and logged with a reason it's a good fit, so your outreach starts with the right people.

  • Targeted company & decision-maker research
  • Verified emails & contact details
  • Lead tracker with fit reasons & notes
  • Industry / market segmentation
Best for: B2B service firms, agencies, and sales teams that need qualified prospects to contact.
02

CRM Management & Lead Organization

I turn scattered contacts into a CRM your team can trust. I set up pipelines, tags, and segments so you always know where each lead stands and what to do next.

  • Pipeline & stage setup
  • Contact import, cleanup & de-duplication
  • Tagging & lead segmentation
  • Opportunity & follow-up tracking
Best for: Businesses on GoHighLevel, HubSpot, or Zoho whose lead data has become hard to manage.
03

Marketing Funnel Building

I build lead-capture funnels that turn visitors into contacts, with clear landing pages, opt-in forms, lead magnets, and thank-you pages. Every funnel connects to your CRM and automations, so new leads are followed up right away.

  • Landing & opt-in pages
  • Lead capture forms & lead magnet delivery
  • Thank-you & booking pages
  • Domain / DNS connection
Best for: Coaches, local service businesses, and financial or health professionals who want a working lead funnel.
04

Marketing Automation & Workflow Setup

I automate repetitive follow-up so your leads keep moving without manual work. I set up triggers, conditions, tags, and email/SMS sequences that respond to what each lead does.

  • Trigger-based & conditional workflows
  • Lead nurture & follow-up sequences
  • Appointment reminders, no-show & cancel flows
  • End-to-end testing & documentation
Best for: Teams that miss follow-ups or spend hours each week on manual lead admin.
05

Email Marketing & Campaign Setup

I set up email campaigns and sequences that keep your audience engaged and ready to buy. I handle list management, segmentation, and scheduling so every email reaches the right people.

  • Campaign & sequence setup
  • List management & segmentation
  • Welcome / nurture sequences
  • Basic automation in GHL, Systeme.io, or Mailchimp
Best for: Businesses with a growing email list and no consistent way of reaching it.
06

Social Media Marketing Support

I create and schedule on-brand content that keeps you visible and supports your lead generation. I design posts in Canva and handle planning and scheduling so you post consistently.

  • Canva post design
  • Content calendar & planning
  • Scheduling via Buffer / Metricool
  • Basic performance tracking
Best for: Authors, solo professionals, and small brands that need a steady social presence.
Case studies

Projects I've built, and what each one delivered.

Each case study shows the problem, what I did, and the result. Click any screenshot to enlarge it.

Black Dog Exteriors GoHighLevel funnel and workflow automation built by Mae Gimena
GoHighLevel7 Workflows

Black Dog Exteriors: CRM & Workflow Automation

Client
Exterior home improvement business
Problem
Inquiries came in by text, email, and phone. Estimate follow-ups, missing customer details, and site-visit scheduling were handled manually and were easy to miss.
What I did
Built a lead generation funnel and configured 7 GoHighLevel workflows for inquiry handling, estimate follow-ups, missing-information requests, appointment scheduling, and CRM updates.
Result
7 working workflows that give every lead the same follow-up path, from first inquiry to site visit.
Family Financial Safety Check lead generation funnel landing page built in Systeme.io
Systeme.ioLead Magnet Funnel

LaToya R. King: Family Financial Safety Check Funnel

Client
New York Life financial services professional
Problem
She needed a way to attract families who want to protect their financial future and to capture their contact details.
What I did
Built the landing page, opt-in form, lead tagging, and email automation in Systeme.io. Connected the free PDF, created the confirmation page, and set up the custom domain and DNS.
Result
A working funnel that runs automatically: form submission → tag → PDF delivered by email → confirmation page.
Lumora Aesthetics med spa lead generation and booking funnel built in GoHighLevel
GoHighLevelConcept Project

Lumora Aesthetics: Lead Gen & Booking Funnel

Project
Mock med spa brand (portfolio build)
Problem
The brand needed a professional funnel to attract skincare clients, offer a free guide, and get them to book a consultation.
What I did
Designed the branded funnel and the “Skin Confidence Guide” lead magnet, built the landing and thank-you pages, added a booking calendar, and planned a 5-week nurture sequence with reminder and confirmation triggers.
Result
A complete client journey: lead capture → guide delivery → booking → nurture.
99qualified prospects delivered

Stellar Horizon: B2B Lead Generation

Problem
The client needed decision-makers who could realistically afford high-value services.
What I did
Researched companies in property management, hospitality, and other target industries. Identified decision-makers, sourced their contact details, and logged each one with fit reasons and notes.
Result
100+ prospects researched, 100+ contact records found, 99 qualified prospects delivered.
1,500+prospects researched

Book & Insurance Marketing Support

Problem
A book launch and an insurance blog needed outreach prospects and regular content.
What I did
Researched prospects, supported audience research and outreach, and created and scheduled social posts.
Result
A 1,500+ contact prospect list and 20 social media posts across both projects.
7workflows built & tested

GoHighLevel Funnel & Automation Build

Problem
The project needed a structured lead capture and follow-up system covering the full customer journey.
What I did
Built funnel pages and forms, configured the CRM pipeline and triggers, and tested every path.
Result
2 funnel pages/forms and 7 GHL workflows, all tested. See the workflows below ↓
Marketing automation & workflow building

7 workflows that follow up so your team doesn't have to.

Each lead moves through a stage-based system. Triggers, tags, and timed messages handle the next step automatically, including no-shows and cancellations.

GoHighLevel New Lead workflow: instant welcome message and lead tagging

New LeadInstant welcome + tag + assign

GoHighLevel Contacted workflow: timed follow-up sequence

ContactedTimed follow-up sequence

GoHighLevel Interested workflow: nurture toward booking

InterestedNurture toward booking

GoHighLevel Book Appointment workflow: confirmation and reminders

Appointment BookedConfirmation + reminders

GoHighLevel Show Appointment workflow: post-visit follow-up

ShowedPost-appointment follow-up

GoHighLevel No-Show workflow: automatic rebooking outreach

No-ShowAutomatic rebook outreach

GoHighLevel Cancelled Appointment workflow: win-back sequence

CancelledWin-back sequence

Want this for your business?

Book a call and I'll map out your lead workflow →

Skills & tools

The skills and tools I use on every project.

Lead Generation & Research

B2B Lead GenerationProspect ResearchLead List BuildingDecision-Maker IDContact SourcingEmail VerificationLead QualificationMarket Research

Automation & Workflows

GHL WorkflowsSysteme.io AutomationTrigger-Based LogicConditional WorkflowsEmail SequencesLead NurturingAppointment RemindersTagging & Segmentation

CRM & Pipeline

GHL CRMContact ManagementPipeline SetupOpportunity TrackingLead Follow-Up TrackingCustomer Data Management

Funnels & Landing Pages

GHL FunnelsSysteme.io FunnelsLanding PagesOpt-In FormsThank-You PagesLead MagnetsBooking IntegrationCustomer Journey Mapping

Email & Digital Marketing

Email CampaignsEmail AutomationSequence CreationSocial ContentPost SchedulingContent Planning

Business & Admin Support

Data ManagementSheets & ExcelDocumentationCustomer CommunicationBookkeeping SupportAP / AR

Tools I work in

CRM & Automation
GoHighLevelSysteme.ioHubSpotZoho CRMZapier
Lead Generation
Apollo.ioHunter.ioSnov.ioInstant Data Scraper
Email & Marketing
MailchimpCanvaBufferMetricool
Web & Funnels
WixFigmaHostinger
Productivity & Business
Google WorkspaceMicrosoft OfficeExcelQuickBooks Online
How I work

A clear six-step process, so you always know what's happening.

Discovery & Understanding

We talk about your business, goals, ideal customer, and what you need, so the work fits how you operate.

Planning & Strategy

I map out the approach, tools, and workflow logic, and confirm the scope before I start building.

Setup & Implementation

I build the lead lists, organize the CRM, create the funnels, and configure the automations.

Testing & Quality Check

I check the data, submit every form, and run every workflow path to confirm it works.

Review & Revisions

I share my progress, get your feedback, and make adjustments.

Final Delivery & Support

I deliver the finished work with a clear handover, plus updates and support afterward.

Available for: Project-basedFull-timeFlexible hours
Working with me

What you can expect from me.

“

Clear communication

You'll get regular progress updates and fast replies during your business hours. You won't have to chase me for an update.

“

Accurate, organized data

Every lead is checked for fit and logged with notes. Your CRM stays something your team trusts.

“

Systems that work on day one

I test every form, trigger, and workflow before handover, and I document how each one works.

FAQ

Questions clients usually ask.

Have a different question? Book a call or send me a message.

Can you work inside my existing GoHighLevel or Systeme.io account?

Yes. I can work as a user in your existing account or sub-account, so everything stays yours. If you're starting fresh, I can help you set up the funnel, pipeline, and workflows from scratch.

How do you make sure the leads you find are accurate and relevant?

We agree on your ideal client profile first. Then I research each company and decision-maker against it and verify emails with tools like Hunter.io and Snov.io. Each lead is logged with notes on why it fits, so you can see my reasoning.

Do you only build automations, or the whole system?

Either. Some clients just need a list or one workflow. Others want everything: research, CRM setup, funnel, automations, and email follow-up. We'll agree on the scope during the discovery call.

What hours are you available? I'm not in the Philippines.

I work remotely from the Philippines (PHT, GMT+8) with flexible hours. I can adjust my schedule to overlap with US, UK, or Australian business hours, and I'm available for project-based or full-time work.

How do pricing and getting started work?

Book a free discovery call below. We'll go over your goals and current setup, and then I'll send you a clear scope with a timeline and price, either per project or as an ongoing arrangement. You'll know exactly what you're getting before any work begins.

Let's work together

Ready to turn more of your leads into booked calls?

Pick a time for a free discovery call. We'll look at how leads come in, where they're getting lost, and what to build first.

© 2026 Mae Pablita C. Gimena · Lead Generation & Marketing Automation Specialist Marikina City, Philippines · Remote worldwide